The Freefolk Brewery is a successful craft beer brewery located near the newest national park in America, the New River Gorge. The brewery needed a website to attract the sophisticated clientele that the national park was beginning to draw, particularly people from larger metro areas who make consumer judgments based on online reputation. To that end, we used their existing can art to create a playful, colorful site that elevated their brand. We implemented an event calendar and downloadable sell sheets for each beer, as well as restaurant menus and a “Find Us” tab. This site won a national Netty Award for Food and Beverage Website.