It’s no secret that video content dominates today’s digital landscape.But for small businesses in Maryland and West Virginia, it’s not about creating flashy productions — it’s about connection. Short-form video (think 15–60 seconds) is one of the most powerful tools local businesses can use to reach audiences quickly, share their story authentically, and stand out online. Here’s how to make video marketing work — even without a studio or big budget. 1. Start with Real…