Downtown Frederick is known for its vibrant local shops, cozy cafés, and creative small businesses. But today’s customers aren’t just walking through doors — they’re scrolling, searching, and shopping online before ever stepping inside. That’s why more Frederick-based stores are embracing omnichannel marketing — blending their physical presence with digital platforms to create one seamless customer experience. Here’s how local businesses can bridge the gap between Main Street and online success. 1. Make Your Website…