Seneca Health Services contracted us to rework their social media, website, and video production in 2023. Our cross-market experience in healthcare allowed us to reassess where the already established brand needed to be and begin positioning it correctly in their desired markets. Our social media scheduling platform ensures Seneca receives all planned posts at least 2-3 weeks out. Our redesign of their website built upon a brand realignment that modernized their logo, updated their fonts for web and print, and changed their color palette. The work on the website went faster than usual because a majority of the content stayed the same. Therefore, Seneca represents a good example of an established brand that need updated and refreshed for a modern market. Integrated patient portals, following HIPAA, and providing secure patient access were all challenges we helped Seneca rise to meet.