Let’s be real — these days, anyone can build a website. But building a website that’s strategic, on-brand, and built to perform? That’s where the real work begins.
At Havenbrook Media, we don’t believe in cookie-cutter solutions. Every website we create is custom-built to reflect your brand, connect with your audience, and help you reach your goals.
In this post, we’re giving you a behind-the-scenes look at our web design process — so you know exactly what to expect when you work with us (and why it makes all the difference).
Step 1: Discovery & Strategy
Before we design a single pixel, we get to know you — your business, your audience, your goals, and your vibe.
We ask questions like:
- What makes your business unique?
- Who are your ideal customers?
- What actions do you want people to take on your site?
This stage helps us lay the groundwork for a site that isn’t just beautiful — but functional, focused, and results-driven.
🛠️ Output: Creative brief, moodboard, sitemap, and initial strategy session.
Step 2: Content Planning & Wireframing
Next, we plan your website’s structure and content layout — what pages you need, what goes where, and how users will move through your site.
We’ll sketch out wireframes (think of them as blueprints) to map out how each page will flow and what elements are needed.
This step is all about user experience: making sure your site is intuitive, clean, and built with your audience in mind.
🛠️ Output: Wireframes for key pages, content outlines, and CTA planning.
Step 3: Design & Visual Identity Integration
Now comes the fun part — bringing your brand to life on screen.
We’ll create high-fidelity mockups that reflect your:
- Brand colors
- Fonts and typography
- Visual style (photos, illustrations, textures)
- Voice and personality
Every design decision is intentional — from the spacing to the button colors — to support your goals and keep users engaged.
🛠️ Output: Full-page mockups and visual design review.
Step 4: Development & Build
Once you’ve approved the design, our development team builds your site using clean, optimized code (we typically use WordPress or Webflow, depending on your needs).
We also make sure your website is:
- Fully responsive (mobile-friendly)
- Fast-loading and performance optimized
- SEO-ready from day one
- Easy for you to update
🛠️ Output: Fully developed website, staging link for review, built-in SEO setup.
Step 5: Testing, Launch & Training
Before launch, we test your site across devices, browsers, and screen sizes to make sure everything works seamlessly.
We’ll also:
- Set up your domain and hosting
- Install analytics and tracking tools
- Provide a live walkthrough + training session so you know how to update your content
And then… 🎉 launch day!
🛠️ Output: Live website, training guide, launch support.
Step 6: Ongoing Support (Optional but Recommended)
Our partnership doesn’t have to end at launch. We offer ongoing support and care plans that include:
- Website updates and maintenance
- Monthly SEO or content strategy
- Hosting and security monitoring
- Quick turnarounds for new needs
Because a great website isn’t a one-and-done — it evolves with your business.
Why Our Process Works
- It’s collaborative (we value your voice)
- It’s strategic (everything serves a purpose)
- It’s transparent (you always know what’s happening next)
If you’re looking for a creative partner who takes the guesswork out of building your online presence — and actually cares about your success — we’d love to hear your story.
👉 Start your project today