Frederick, Maryland is a city full of thriving small businesses, from family-owned shops to skilled service providers. But in today’s world, having a storefront and word-of-mouth isn’t always enough. If you want your business to stand out in Frederick (and beyond), you need a strong online presence that connects with your customers right where they are, on their phones and laptops.
1. Optimize for Local Search
When someone in Frederick types “flooring near me” or “best coffee shop in Frederick,” is your business showing up? Local SEO (Search Engine Optimization) ensures that your website and Google Business Profile are set up so customers can actually find you. This includes:
- Using location-based keywords like “Frederick, MD” throughout your site.
- Keeping your Google Business Profile updated with hours, photos, and reviews.
- Making sure your site is mobile-friendly (Google ranks this higher).
2. Highlight Your Local Work
People love supporting businesses that support their own community. That’s why showcasing projects and clients in the Frederick area can help build trust and credibility. For example, Havenbrook Media recently partnered with Kelly Floors, a local flooring company, to redesign their website. Their new site reflects their craftsmanship and makes it easier for businesses to connect with them.
When you show real work done for real people in the community, it creates a sense of familiarity and authenticity.
3. Use Social Media with Purpose
Social media isn’t just about pretty pictures; it’s about conversations. Use Facebook, Instagram, and LinkedIn to:
- Share behind-the-scenes content from your business.
- Post customer testimonials and success stories.
- Promote local events you’re involved in.
When you consistently engage, you’re not just selling a product or service; you’re building a community around your brand.
4. Keep Your Website Fresh
An outdated website can hurt your first impression. A clean, modern design makes you look professional, while easy navigation keeps people on your page longer. Havenbrook Media collaborates with Frederick businesses to design websites that not only look great but also perform effectively behind the scenes, utilizing SEO and lead-generation tools.
Final Thoughts
Standing out online doesn’t have to mean shouting the loudest; it means being strategic, consistent, and connected to your community. Whether it’s updating your website, optimizing for local SEO, or sharing your story on social media, these steps can help your Frederick business get noticed.
If you’re ready to take your business to the next level, Havenbrook Media is here to help.
👉 Contact us today to start your project.