If you run a niche or specialty business in Appalachia — from a handcrafted woodworking studio to a mountain adventure outfitter — you already know your market is unique.Your audience might be small, but they’re loyal, and when they search online, they’re looking for you. The challenge? Making sure they can actually find you. That’s where smart, locally focused SEO (Search Engine Optimization) comes in. Here’s how Appalachian businesses can rise above the noise online…